There are different opinions about what works in B2B content marketing and what doesn’t.
A Google search for “B2B content marketing” returns over 16 million results! With all of this information, it’s important to separate fact from fiction.
Content marketing has gone far beyond the usual.
It’s no longer Business to Customer (B2C) companies marketing their brands via content, but now Business to Business (B2B) companies are threading the same path.
However, there are diverse thoughts and ideas about what works in Business to Business content marketing, and the things that don’t work.
In an actual sense, one Google search for B2B content marketing brings about sixteen or seventeen million results.
Having understood all of these, it would be best for you to gain insight into what’s true, and what’s not true about content marketing.
You don’t have to be in the dark about this topic, that is why we have provided you with the right information about content marketing in this article.
Here’s what you need to know.
Myth 1: Content Marketing Is Same As Copywriting
Reality: Although copywriting and content marketing involve the creation of content, they are not the same.
While content marketing focuses on valuable content that your readers enjoy reading, copywriting emphasizes less-valuable advertorial content majorly designed to cause people to swing to action.
Copywriting consists of landing page copy, pay-per-click (PPC) ad copy, and call-to-action (CTA) copy.
While content marketing entails the creation of white papers, e-books, blog posts, lists, guides, interviews, how-to articles, and case studies.
Myth 2: You Don’t Require Finance To Start Up Content Marketing
Reality: This is false because just like it is expected of you to employ marketing strategy to start up any other businesses, the same is required of content marketing too.
To make your content marketing strategy flourish, it would be best for you to set aside some good amount of money for the sole aim of creating valuable content.
This includes that of your members of staff, a professional agency, together with monitoring, and promotional tools.
The truth is, most firms also discover they need to set aside advertising budgets to help the right clients find their content.
However, if your brand has more followers on different social media platforms, you may be able to start sharing content successfully by paying little promotional funds.
Myth 3: You Should Publish Content On Your Website Only
Reality: As a digital marketer, this statement is true for you, as you need to grow your most valued asset (website) for the success of your business.
Although your website is your brand, and it also represents the platform on which all business conversations and sales take place.
However, this isn’t enough to channel all your content to your website.
If you publish your content on other channels, it will allow you to reach a wider audience, thereby helping you actualize better results with your content marketing strategy.
It’s okay for you to publish content on social media platforms including Twitter, Facebook, LinkedIn, and other related blogs. You can also use email newsletters to publish too.
Important notice: Make sure to customize your content in a way that speaks to your audience.
Myth 4: Pictures Don’t Matter
Reality: If you look around, you will discover that text is the main component of most types of online content.
This is crucial because the search engine can find easy crawling text, making them rank it higher in the search results than other kinds of content.
Meanwhile, if a page on your website does not have more text or no text at all, it’ll definitely rank low. But this doesn’t justify the fact that visuals aren’t necessary.
It’s important to note that slideshows, videos, infographics, and images, can help engage more users to your website.
If you have illustrations on your website, it will draw more visitors to you, and perhaps, they may read, and engage with your content.
Another thing you can do is create text-based content, however, you’ll be doing better if you add some number of pictorials to aid its reach.
Myth 5: Content Marketing Is Limited
Reality: This is one myth you should never allow to get at you, just like every other.
Content marketing does not work for a few selected niches, it does work for all, and if your business operates in an explicit niche, and is small too.
Perhaps, you may think that you’ll not be able to create useful content for it.
In the actual sense, content marketing is easier for some niches compared to others, whereas, all niches are open to valuable content.
So, if you have difficulties with writer’s block, employ other means like browsing some blogs, and forums that go in line with your business’ niche.
As you explore the posts, and threads, ensure to be more attentive to details and the questions people are asking about your brand.
Then, you can answer these questions by converting them into content topics.
With content marketing, you can provide valuable content for your clients, and this will help improve your business’ reputation and as well boost your sales performance too.
To be on the safe side, you have to be sure you are able to detect myths and realities while you plan your content marketing strategies.
However, if you find it challenging to detect what’s the fact, and what’s a myth in your content marketing strategies, or you do not have an idea of valuable content to post on your website, then, you are in the right place.
Because Wordflex Consult is always at your beck and call to offer you the best services. Contact our team today, and we will help you design great content that will make your website suitable for the right audience.